Instagram is a popular social media platform that can also serve as a valuable business marketing tool. The only place on the Instagram app where you can share a clickable link is in your bio, so this is valuable real estate. You can keep a static link to your homepage or frequently change the link to reflect current content. However, link-in-bio tools such as Buffer’s Start Page help you use the link more strategically by turning the single link into a catalog of resources. If you’re using Instagram for business, think of your profile as your homepage.
If you check the Instagram app less often, then your feed will be sorted more to what Instagram thinks you’ll like, instead of chronologically. This was confirmed in late-2017 when Instagram pledged to prevent older posts from showing on people’s feeds. When Instagram first announced in 2016 that they were replacing the chronological feed with an algorithm, most people responded with a less-than-joyous reaction...
More than 500 million people watch Instagram Stories every day. For perspective, all of Twitter counts an average of 192 million daily users. Borrow inspiration from the best copywriters out there. Read our Instagram caption guide for brand examples and copywriting tools.
Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific custom hashtag to enter. Search for that hashtag to see who has reposted it, and pick a winner. Promotions allow your customers and followers to market your brand for you by talking about your promotion on their profiles, driving more people to your profile. If you decide to run a contest or sweepstakes, be sure to follow social media contest guidelines.
This kind of preview makes your Instagram followers feel special and keeps them coming back for more insider information. Read more about buy instagram followers here. Customers have a natural curiosity about where their products come from, and you can use Instagram to show them their whole lifecycle. As a company, you probably do a whole lot of things and offer even more solutions. Don’t get too caught up in fitting all of that in 150 or so characters. Reels offer you the opportunity to hop on various beloved trends. This will give you an opportunity to show a different side of your brand and connect with your audience in a fun way.
Upgrading your Instagram account to a business profile can help you beat the odds. Once you’ve clicked on the ‘Switch to Business Account’ button, you’ll be guided through the details and prompted to add additional contact information to your profile. There are some steps you can skip, but others that you have to fill out in order to have a business account. And now that you’ve got the basics down, it’s time to get even more creative. A good place to start from is what content topics you’re already creating in your feed.